Content marketing is the currency of our information economy.
What do you think would happen if potential customers could find out everything they need to know about your product before they spoke to a member of your team?
A well informed customer makes your selling process easier as well as their buying journey. It reduces the time wasted on people who aren’t a good fit for your product and lets your team focus on exploring the customer’s unique needs
The type of content you need depends on your customer. We’ll study your customer’s habits and preferences to identify what types and formats work best. We’ll then work with you and your team to produce captivating audio podcasts, must-watch videos and gripping written pieces that leave potential customers better educated and convinced that your business knows its stuff!
Every piece of content we produce can be cut and reshaped to form material for social media, advertising and sales copy, as well as leading potential customers further towards a purchase.
Content marketing is the production of material which gives potential customers the information they need to make an informed decision about buying from you. It falls into the crossover area where marketing hands over to sales, and if done correctly makes the sales process much easier, as well as providing great SEO benefits.
The content should be the kind of stuff you would share with potential customers during the selling process. This includes information about how you work, details about your products and examples of work you’ve done previously. By delivering it earlier in the customer’s journey they can be better informed by the time they speak to a real person, and are more likely to convert and do so quickly.
Content marketing is all about showing you have skills and expertise in your area, not delivering a free training course. For example, YouTube has loads of videos showing you how to unblock drains and replace pipework. Yet plumbers are able to command higher rates than ever! Why? Because watching the video doesn’t give the viewer years of practical experience and knowledge.
We use content marketing to show why your business will save the customer time, money and stress compared to doing something themselves or with another supplier.