The Employers Network for Equality and Inclusion (enei) is the leading employer network promoting diversity and inclusion in the workplace. They deliver membership, consultancy and events both in the UK and globally.
The Awards are one of the highlights of the diversity and HR industry calendar. enei receive over a hundred entries each year from employers all over the country looking to be recognised for their best practice.
With a newly formed marketing team without previous experience delivering the Awards, enei turned to DumDum Digital to take care of key deliverables.
We began writing just as the world went into lockdown due to Covid-19. We rewrote more than 70 entries, reducing each entry from over 1,500 words to a 350 word summary of key achievements. The finished write-ups totalled 17,000 words across 23 awards.
The brochure design was to remain similar to previous years, so we used our previous work as a blueprint. With lockdown, digital distribution was a priority so our design was adjusted to prioritise onscreen viewing over print.
With the brochure completed we proceeded to optimise the award presentation for use in a digital ceremony. This included adjusting animations to run quicker than would be appropriate for a physical event.
As the enei team was unable to return to their office we also stepped in to produce, frame and despatch certificates, trophies and brochures. We also produced a winner’s page using only html and inline CSS that enei were able to drop into their Umbraco website.
We finished the projected with a press release announcing the winners. Leading industry publications including as Employee Benefits and Facilities Management Journal picked up the story.